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New PDF release: A New Beginning: A Textual Frame Analysis on the Political

By Joanne Morreale

ISBN-10: 0585064482

ISBN-13: 9780585064482

ISBN-10: 0791406091

ISBN-13: 9780791406090

This e-book is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie was once a landmark within the artwork of political filmmaking. Its thesis proclaimed a resurgence of yank delight, patriotism, and prosperity less than the management of Ronald Reagan. a brand new starting was once extraordinary for a few purposes: it changed the conventional nominating speech for the candidate on the Republican nationwide conference; its shape was once a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to realize public help for a political ideology; and, most significantly, the masterful venture documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as a good political software. Framing, ideology, delusion, and visible cliche are analytic instruments used to deconstruct the movie; the tactic combines rhetorical concept with communique thought and semiotically-based theories of movie and tv. Morreale offers perception into the more and more popular use of tv to create a political truth.

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Extra resources for A New Beginning: A Textual Frame Analysis on the Political Campaign Film

Example text

Dissolve to white, and an anonymous narrator explains that America has faced many challenges throughout the century, and has found many people to meet those challenges. The unstated implication is that George Bush is one of them. The narrator's voice is accompanied by more black-and-white images of soldiers leaving for war that dissolve into them kissing Page 17 women goodbye. Rather than addressing the present and its challenges, the viewers are nostalgically returned to the site of one of America's great victories.

4 The film slipped easily into whatever genre was most expedient. A New Beginning marked the coming-of-age of the televisual political campaign film. While many presidential candidates have had a biographical film that conveyed their campaign themes and issues, A New Beginning established the televisual political campaign film as a centerpiece of the presidential election campaign. By the next presidential election, candidates George Bush and Michael Dukakis both had films, aired on national television, that preceded their acceptance addresses at their respective conventions.

Page 24 The camera cuts to a still photograph of Reagan conversing with the late Cardinal Cooke. " He reports, "And we were talking about some of the, call them coincidences that had happened at the time of the shooting and that I had heard after I'd started to recover. " Reagan concludes by surmising, "Well, must have been. I told him that whatever time I've got left, it now belongs to . . " His finger points upward. He then pauses reflectively, and significance of his words is underscored by maudlin violin music.

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A New Beginning: A Textual Frame Analysis on the Political Campaign Film by Joanne Morreale


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