By Richard J. Briston, Jack Liversidge (auth.)
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Additional resources for A Practical Approach to Business Investment Decisions
Such a planning period does not indicate that firms do not look further ahead but rather that specific planning and annual allocations of such items as capital expenditure are rarely extended beyond this period. In considering alternative strategies in broad terms, a firm may well look fifteen to thirty years ahead. As an example, some motor manufacturers are studying anticipated trends in transportation and customer needs to the end of this century. In fact, there is no consensus amongst firms in the use of planning terminology.
Firms) Growth rate of competitors. Competitors' plans for expansion; effect on market distribution; shares; competitors' possible reactions. Competition Number, type of competing products. (products) Developments liable to affect market division. Effect of imports-exports, guaranteed outlets, protection. Prices Stability, Price history, mechanism, expectations. Make-up of cost prices-materials, labour process-and area of greatest dependence. Inflation. Effect of price changes on profit margins.
Under profit maximisation it is required that marginal revenue should equal marginal cost while sales maximisation requires that marginal revenue should equal zero. As a result for some of the output sold, marginal cost will exceed marginal revenue which will have the effect of reducing profits, and it may be decided to establish a minimum profit constraint in order to set a limit to this. If, however, the profit requirement is 0 P 1 then the output will be restricted to OQC to meet the constraint.
A Practical Approach to Business Investment Decisions by Richard J. Briston, Jack Liversidge (auth.)