By Alexi Venneri
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Extra resources for Balls! : 6 rules for winning today's business game (brave, authentic, loud, lovable & spunky!)
Jim believes that the reason for The Boston Beer Company’s success is consistency. “It was the first craft beer to which consumers could be brand loyal because they knew that every glass would taste the same and taste great,” says Jim. Jim did eventually purchase two breweries, one in Boston and one in Cincinnati, but only after he was certain they could maintain the highest standards of quality 24 TLFeBOOK from batch to batch. Those two breweries account for about half the company’s beer. The rest is still brewed under the contract system Jim envisioned when he started up the company.
It combined home brewing knowledge with Jim’s ability to take an original recipe brewed in someone’s home, reproduce it faithfully in a larger facility, and then 26 TLFeBOOK bring it to market. The contest also served as a vivid reminder of the company’s roots in home brewing. Liquid Lunches In 2000 Jim launched a 10-city Liquid Lunch tour in which he pitted Samuel Adams beers against similar-style European beers. Three Samuel Adams beers and two locally crafted brews were matched one-on-one at each tasting against popular leading imported beers that were the same in style and class—lagers with lagers, pale ales with pale ales, and so on.
But Lonnie Benson has learned to honor and respect the flashes of inspiration that illuminate his brain like bolts of lightning on a dark summer night. When one of those bolts arrives, Lonnie Benson pays attention to it. That’s how he’s different from most of us, and that’s why we’ve all got something to learn 11 TLFeBOOK from him. He also believes that anyone can catch a bolt of lightning—they’re everywhere. ” And he really means it. In this instance, Lonnie’s idea involved assembling a fleet of wildly decorated vans to advertise his company instead of paying other people for space on their regular billboards.
Balls! : 6 rules for winning today's business game (brave, authentic, loud, lovable & spunky!) by Alexi Venneri