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Download e-book for iPad: Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru

By Jean-Marie Dru

ISBN-10: 0471218995

ISBN-13: 9780471218999

The sequel to the best-selling Adweek ebook, Disruption, this ebook indicates the broader software of the idea that because it impacts imaginative and prescient, method, creativity and media advertising. Jean Marie-Dru describes disruption as a common language of swap that permits advertisers from world wide to shape a typical technique. during this booklet, Dru explores the wide-reaching ramifications of disruption: for example, how disruption may be noticeable at paintings in rising, rebellious or unreceptive markets; how disruption can rework imaginative and prescient into perception; how disruption can have an effect on communique and result in cross-fertilization of principles; how disruption pertains to layout; examples of disruptive businesses and campaigns; and the way disruption can result in connectedness.

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Additional info for Beyond Disruption: Changing the Rules in the Marketplace

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International Labor Organization. 1996. Impact of structural adjustment on the employment and training of teachers. Report for discussion at the Joint Meeting on the Impact of Structural Adjustment on Educational Personnel, in Geneva, Switzerland. ———. 2004. A fair globalization: Creating opportunities for all. Geneva: ILO World Commission on the Social Dimensions of Globalization. Jessop, B. 2002. Globalization and the national state. In Paradigm lost: State theory reconsidered, ed. S. Aronowitz and P.

This “experiment,” however, ended in crisis in 1982, replaced by a more pragmatic implementation of neoliberal theory. From the 1980s onward all forms of Keynesian policy were purged by international finance organizations, lending agencies, and national governments. Throughout the 1980s neoliberal policies, under the structural adjustment programs of the International Monetary Fund (IMF) and World Bank, were imposed on developing countries in Latin America and sub-Saharan Africa, which were reeling from the worst economic recession since the 1930s.

Indeed, unions work as a form of social capital, providing a network of resources that enable teachers to protect themselves from overt forms of exploitation. It is no accident that in order to discipline and exploit teachers as workers, neoliberal policies attack teacher unions (Robertson 2003). This of course has not been a straightforward process, though as Waterman (2001) points out, many labor unions have been spectacularly poor at thinking through what it means to be a union in the context of globalization.

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Beyond Disruption: Changing the Rules in the Marketplace by Jean-Marie Dru


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