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Blue Ocean Strategy: How to Create Uncontested Market Space - download pdf or read online

By W. Chan Kim, Renée Mauborgne

ISBN-10: 1591396190

ISBN-13: 9781591396192

Written by way of the enterprise world's new authorities, "Blue Ocean Strategy" maintains to problem every little thing you idea you knew approximately competing in today's crowded marketplace position. according to a examine of one hundred fifty strategic strikes spanning greater than 100 years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting luck comes from growing 'blue oceans': untapped new marketplace areas ripe from development. And the company international has stuck on - businesses world wide are skipping the bloody purple oceans of opponents and growing their own blue oceans. With over a million copies offered all over the world, "Blue Ocean Strategy" is instantly attaining "must read" prestige between clever enterprise readers. have you ever stuck the wave?

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Extra info for Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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From the market point of view, however, they are all different in the same way. On the other hand, budget wines also have the same essential strategic profile. Their price is low, as is their offering across all the key competing factors. These are classic low-cost players. Moreover, the value curves of premium and low-cost wines share the same basic shape. The two strategic groups’ strategies march in lockstep, but at different altitudes of offering level. To set a company on a strong, profitable growth trajectory in the face of these industry conditions, it won’t work to benchmark competitors and try to outcompete them by offering a little more for a little less.

The Strategy Canvas The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. It serves two purposes. First, it captures the current state of play in the known market space. This allows you to understand where the competition is currently investing, the factors the industry currently competes on in products, service, and delivery, and what customers receive from the existing competitive offerings on the market. Figure 2-1 captures all this information in graphic form.

To achieve this, it turned to the second basic analytic underlying blue oceans: the four actions framework. Analytical Tools and Frameworks 29 The Four Actions Framework To reconstruct buyer value elements in crafting a new value curve, we have developed the four actions framework. As shown in figure 2-2, to break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry’s strategic logic and business model: • Which of the factors that the industry takes for granted should be eliminated?

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne


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